Ways to Increase Traffic to
If you’re a marketer or a
business owner, it’s always pleasing to see more customers buying your products
or services. For website owners, more traffic to their website means more
customers. This is the case for Curlys Carpet Repair
since they experienced a surge of customers after making their business
become involved online. However, some website owners have no idea how
to do this which in
return, gives them little to no sales.
Increasing traffic to your
website should be a priority if you want to increase your revenue. So, how does
one achieve that? Here are some ways on how you can drive more traffic to your
- Advertise – This one’s
very obvious and it applies as a general rule to every business. You can
attract online visitors through paid search, display advertising, social media
advertising, and many more. This will help build your brand and make your
website a must-visit for every customer. You should adjust your paid strategies
until it aligns with your goals. Every paid channel comes with pros and cons,
so it’s a good practice to plot your objectives carefully so that you
burn through your credit card.
- Get Social – Producing
great content and just waiting for people to find it is not a good strategy. Therefore,
you should utilize social media channels to further promote your content since
this is the place where most people hangout virtually. Twitter can be good for
short, snappy links while Google+ is great for personalized search results and
can be effective in B2B niches. But if your business focuses on B2C products, you’ll
find great tractions on social media sites that focuses more on images like
Instagram and Pinterest.
- Use Irresistible Headlines – When
creating content, headlines are very important since it will pique the interest
of your readers. An uncompelling headline but with a very comprehensive content
may sometimes go unnoticed. Your customers won’t be interested to start reading
because the headline alone is enough to drive them off your content. So, make
sure to do some rethinking about whatever headline to use before you hit the
“publish” button. If you want samples, you can check out the website of the roofing company in Shaughnessy (Kerrisdale Roofing) since they have a pretty good idea about good content marketing.
- Mix It Up – There’s no
magic formula when it comes to the success of content marketing. This is the
reason why you need to consider the length and format of your content so that
it will appeal to every type of reader. You can use news-based blog posts then
combine it with long-form content as well as infographics, videos, and
data-driven pieces to deliver maximum impact. If you are unsure about this strategy, then you can check out www.ccrandd.ca to see how well it benefited their company.
- Incorporate On-Page SEO – If
you think that SEO is dead, think again. Optimizing your content for search
engines is still valued and practiced by expert marketers. You should add ‘alt
text’ to your images, create internal links to new content, add meta
descriptions, etc. It won’t take ages to optimize on-page SEO into your content
and doing so will help boost your organic traffic.
- Don’t Neglect Email Marketing –
Even though some businesses use content marketing to attract customers,
they sometimes forget to incorporate other traditional methods. Email marketing
is a powerful tool and if your email blast is successful, it will result in an
uptick in traffic. However, you shouldn’t also bombard people with endless
emails regarding every update on your business because it will just put them
off and ignore future emails from you. You should also take a look into
‘word-of-mouth’ marketing particularly on people who are already benefiting
from your products or services. A friendly email reminder regarding your new
product or service can also improve traffic to your website as well.
So, no matter which nature your
business falls into, these traffic-increasing methods will surely benefit you. Take
the time to incorporate them and you will see an increase in visitors within a
few days or months.